Console still on track for year-end launch despite Covid-19
Sony Corp. plans to produce far fewer units of its upcoming PlayStation 5 in its first year than it had for the previous-generation console’s launch, according to Bloomberg.
Sony is limiting its initial production run partly because it expects the PS5’s ambitious specs to weigh on demand by leading to a high price at launch. The global Covid-19 pandemic has affected Sony’s PROMO plans for the new device but NOT its production capacity. Sony has told assembly partners it would make 5 to 6 million units of the PS5 in the fiscal year ending March 2021.
Sony’s strategy, according to several people familiar with its plans, will be to rely on PlayStation 4 models as a bridge to get new users onto the PlayStation platform’s network services while the PS5 remains in limited supply. Currently, Sony sells the PS4 for $300 and the higher-end PS4 Pro for $400. The company may cut these prices around the time of the PS5 launch to stimulate new subscribers for the PlayStation Plus membership program and PlayStation Now game-streaming service.
Read FULL report at bloomberg.com