Microsoft teams up with Facebook to close Mixer, and grow Project xCloud
Today, Microsoft revealed they are planning to “close the operations side of Mixer”:
From the beginning, Mixer has been about creating the most engaging and interactive livestreaming experience. We set out to help streamers build great communities based on deep engagement with their audience. You all have been amazing throughout this journey – the Mixer community has set the industry’s bar for welcoming and inclusive communities, and you should be proud of what you have accomplished together.
Ultimately, the success of Partners and streamers on Mixer is dependent on our ability to scale the platform for them as quickly and broadly as possible. It became clear that the time needed to grow our own livestreaming community to scale was out of measure with the vision and experiences that Microsoft and Xbox want to deliver for gamers now, so we’ve decided to close the operations side of Mixer and help the community transition to a new platform.
Microsoft is teaming up with Facebook Gaming to provide a “bridge” and direct partnership for all of Mixer’s existing partnered streamers:
Beginning today, Facebook Gaming will make it easy for anyone in the Mixer community to join if they choose to do so. We will work to transition the Mixer community over the next few weeks. Starting on July 22, all Mixer sites and apps will redirect users to Facebook Gaming.
Transitioning the Mixer community is a key part of a broader effort that Xbox and Facebook Gaming are embarking on, bringing new experiences and opportunities to Facebook where every month more than 700 million people play a game, watch a gaming video or interact in a gaming Group.
Microsoft’s other announcement is that it will be partnering up with Facebook to bring Project xCloud to the platform.
Key to this vision is our Project xCloud technology, which we see delivering games to all kinds of screens and windows in your life, including those on Facebook. Gaming is already part of our social fabric, and Project xCloud can take you from discussing a new game – whether it’s a funny in-game moment posted by a friend, an ad, or an ongoing stream – directly to playing it. In the future, through the power of Xbox Live and Project xCloud, we see there being just one click between “I’m watching” and “I’m playing.”